Here are some key steps and best practices for managing Google Ads PPC campaigns:

Campaign Setup:

• Start by creating a Google Ads account if you don’t already have one.
• Define your campaign objectives, such as increasing website traffic, generating leads, or boosting sales.
• Choose your target audience, location, and language settings.
• Set a daily or monthly budget for your campaign.

Keyword Research:

• Conduct thorough keyword research to identify relevant search terms related to your business.
• Use Google’s Keyword Planner or other keyword research tools to discover keywords with high search volume and relevance to your products or services.

Ad Group Structure:

• Organize your keywords into tightly themed ad groups. This helps improve ad relevance and Quality Scores.
• Create ad groups that align with specific products, services, or categories.

Ad Creation:

• Write compelling ad copy that includes relevant keywords.
• Create multiple ad variations to test different messaging and calls to action.
• Use ad extensions to provide additional information, such as site links, callout extensions, and location extensions.

Bid Management:

• Set appropriate bids for your keywords. You can choose manual bidding or use automated bidding strategies like Target CPA or Maximize Clicks.
• Monitor bid adjustments for devices, locations, and demographics to optimize performance.

Quality Score Optimization:

• Focus on improving Quality Scores by ensuring keyword relevance, ad quality, and landing page experience.
• High Quality Scores can lead to lower costs per click (CPC) and better ad positions.

Negative Keywords:

• Regularly review and update your list of negative keywords to prevent your ads from showing for irrelevant search queries.